Shannon Shrum
Senior Marketing Designer | B2B SaaS & Brand Systems
Professional Profile
Senior Designer with 13+ years of experience building complete, scalable design ecosystems from brand guidelines. Specializes in taking creative direction from a CD or brand lead and independently architecting every downstream asset — from full-funnel campaign collateral and sales enablement to landing pages, resource centers, and digital templates. Expert at operating as a one-person design department within lean B2B SaaS teams: building reusable component libraries, maintaining brand integrity at volume, and delivering agency-level output across every channel. Deep experience in marketing design for SaaS and national media including eBooks, case studies, one-pagers, event materials, social, web, and presentation design.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Senior Marketing Designer
Full-Time
Remote
Focus
Embedded as sole IC designer within a two-person creative team during a global rebrand, responsible for translating the Creative Director's new brand guidelines into every downstream marketing and sales asset while simultaneously maintaining all daily design operations.
Impact & Key Achievements
Brand System Buildout: Brand System Buildout: Developed the full downstream design ecosystem from the new brand guide — creating the master style system, component library, and all reusable templates across marketing, sales, and HR with no prior templates to reference.
Website & Sales Assets: Designed and launched the new website alongside comprehensive sales deck frameworks and a full library of marketing templates, ensuring a cohesive brand experience at launch.
SaaS UX Alignment: Partnered with the product team to apply the new brand system to the SaaS interface, ensuring the platform felt like a seamless extension of the updated visual identity.
Parallel Operations: Maintained 100% of daily marketing and sales design output using legacy branding — a deliberate parallel workflow strategy that allowed the CD to focus entirely on developing the new brand without disruption.
Agile Execution: Delivered agency-level volume as a team of two, meeting a fixed four-month rollout deadline while supporting design needs across Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Senior Marketing Designer
Full-Time
Hybrid
Focus
Served as sole designer for a B2B SaaS company, independently building and maintaining the complete design ecosystem from brand guidelines — covering every marketing, sales, and web touchpoint across the full funnel.
Impact & Key Achievements
Design Ecosystem Ownership: Built the company's entire downstream design system from scratch based on provided brand guidelines — creating style guides, master templates, and reusable component libraries covering eBooks, one-pagers, case studies, white papers, social, event materials, and presentation decks.
Resource Center Build: Designed and launched the full resource center — architecting templates and executing all customer stories, blog graphics, gated reports, and landing page layouts as a one-person team.
Full-Funnel Campaign Design: Architected integrated campaign visual identities including digital ads, event landing pages, and webinar registration pages, ensuring consistent brand messaging across the full funnel.
Conversion Optimization: Applied A/B testing to landing pages, display ads, and social creative to optimize click-through rates and conversion metrics.
Presentation Design: Translated complex technical data into polished webinar and event decks, supporting sales and marketing teams in high-stakes customer-facing situations.
Jun 2021 - Apr 22
Success Magazine
Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.
Shannon Shrum
Senior Marketing Designer | B2B SaaS & Brand Systems
Professional Profile
Senior Designer with 13+ years of experience building complete, scalable design ecosystems from brand guidelines. Specializes in taking creative direction from a CD or brand lead and independently architecting every downstream asset — from full-funnel campaign collateral and sales enablement to landing pages, resource centers, and digital templates. Expert at operating as a one-person design department within lean B2B SaaS teams: building reusable component libraries, maintaining brand integrity at volume, and delivering agency-level output across every channel. Deep experience in marketing design for SaaS and national media including eBooks, case studies, one-pagers, event materials, social, web, and presentation design.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Senior Marketing Designer
Full-Time
Remote
Focus
Embedded as sole IC designer within a two-person creative team during a global rebrand, responsible for translating the Creative Director's new brand guidelines into every downstream marketing and sales asset while simultaneously maintaining all daily design operations.
Impact & Key Achievements
Brand System Buildout: Brand System Buildout: Developed the full downstream design ecosystem from the new brand guide — creating the master style system, component library, and all reusable templates across marketing, sales, and HR with no prior templates to reference.
Website & Sales Assets: Designed and launched the new website alongside comprehensive sales deck frameworks and a full library of marketing templates, ensuring a cohesive brand experience at launch.
SaaS UX Alignment: Partnered with the product team to apply the new brand system to the SaaS interface, ensuring the platform felt like a seamless extension of the updated visual identity.
Parallel Operations: Maintained 100% of daily marketing and sales design output using legacy branding — a deliberate parallel workflow strategy that allowed the CD to focus entirely on developing the new brand without disruption.
Agile Execution: Delivered agency-level volume as a team of two, meeting a fixed four-month rollout deadline while supporting design needs across Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Senior Marketing Designer
Full-Time
Hybrid
Focus
Served as sole designer for a B2B SaaS company, independently building and maintaining the complete design ecosystem from brand guidelines — covering every marketing, sales, and web touchpoint across the full funnel.
Impact & Key Achievements
Design Ecosystem Ownership: Built the company's entire downstream design system from scratch based on provided brand guidelines — creating style guides, master templates, and reusable component libraries covering eBooks, one-pagers, case studies, white papers, social, event materials, and presentation decks.
Resource Center Build: Designed and launched the full resource center — architecting templates and executing all customer stories, blog graphics, gated reports, and landing page layouts as a one-person team.
Full-Funnel Campaign Design: Architected integrated campaign visual identities including digital ads, event landing pages, and webinar registration pages, ensuring consistent brand messaging across the full funnel.
Conversion Optimization: Applied A/B testing to landing pages, display ads, and social creative to optimize click-through rates and conversion metrics.
Presentation Design: Translated complex technical data into polished webinar and event decks, supporting sales and marketing teams in high-stakes customer-facing situations.
Jun 2021 - Apr 22
Success Magazine
Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.
Shannon Shrum
Senior Brand Designer
Senior Graphic Designer
Professional Profile
Senior Designer with 13+ years of experience building complete, scalable design ecosystems from brand guidelines. Specializes in taking creative direction from a CD or brand lead and independently architecting every downstream asset — from full-funnel campaign collateral and sales enablement to landing pages, resource centers, and digital templates. Expert at operating as a one-person design department within lean B2B SaaS teams: building reusable component libraries, maintaining brand integrity at volume, and delivering agency-level output across every channel. Deep experience in marketing design for SaaS and national media including eBooks, case studies, one-pagers, event materials, social, web, and presentation design.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Senior Marketing Designer
Full-Time
Remote
Focus
Embedded as sole IC designer within a two-person creative team during a global rebrand, responsible for translating the Creative Director's new brand guidelines into every downstream marketing and sales asset while simultaneously maintaining all daily design operations.
Impact & Key Achievements
Brand System Buildout: Brand System Buildout: Developed the full downstream design ecosystem from the new brand guide — creating the master style system, component library, and all reusable templates across marketing, sales, and HR with no prior templates to reference.
Website & Sales Assets: Designed and launched the new website alongside comprehensive sales deck frameworks and a full library of marketing templates, ensuring a cohesive brand experience at launch.
SaaS UX Alignment: Partnered with the product team to apply the new brand system to the SaaS interface, ensuring the platform felt like a seamless extension of the updated visual identity.
Parallel Operations: Maintained 100% of daily marketing and sales design output using legacy branding — a deliberate parallel workflow strategy that allowed the CD to focus entirely on developing the new brand without disruption.
Agile Execution: Delivered agency-level volume as a team of two, meeting a fixed four-month rollout deadline while supporting design needs across Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Senior Marketing Designer
Full-Time
Hybrid
Focus
Served as sole designer for a B2B SaaS company, independently building and maintaining the complete design ecosystem from brand guidelines — covering every marketing, sales, and web touchpoint across the full funnel.
Impact & Key Achievements
Design Ecosystem Ownership: Built the company's entire downstream design system from scratch based on provided brand guidelines — creating style guides, master templates, and reusable component libraries covering eBooks, one-pagers, case studies, white papers, social, event materials, and presentation decks.
Resource Center Build: Designed and launched the full resource center — architecting templates and executing all customer stories, blog graphics, gated reports, and landing page layouts as a one-person team.
Full-Funnel Campaign Design: Architected integrated campaign visual identities including digital ads, event landing pages, and webinar registration pages, ensuring consistent brand messaging across the full funnel.
Conversion Optimization: Applied A/B testing to landing pages, display ads, and social creative to optimize click-through rates and conversion metrics.
Presentation Design: Translated complex technical data into polished webinar and event decks, supporting sales and marketing teams in high-stakes customer-facing situations.
Jun 2021 - Apr 22
Success Magazine
Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.