Shannon Shrum
Senior Brand Designer | Senior Graphic Designer
Professional Profile
Senior Graphic Designer with 13+ years of experience specializing in B2B SaaS and national media. Expert in architecting scalable design systems, leading high-velocity rebrands, and executing full-funnel integrated campaigns. Proven track record of bridging the gap between high-level brand strategy and meticulous execution within fast-paced, global enterprise environments.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Marketing Designer
Full-Time
Remote
Focus
Partnered with the Creative Director to execute a comprehensive global rebrand while maintaining 100% of daily design operations. Managed the transition from legacy branding to a new visual identity across all enterprise departments within a fixed four-month timeline.
Impact & Key Achievements
Strategic Brand Transition: Spearheaded the “Parallel Workflow” strategy, maintaining all marketing and sales output using legacy branding to allow the Creative Director to focus on the development of the new brand guidelines.
Co-Developed New Identity Assets: Collaborated on the final phase of the rebrand to build out the new website, comprehensive sales decks, and marketing templates, ensuring a cohesive launch across the organization.
SaaS UX Alignment: Partnered with the product team to translate the new brand system into the software interface, ensuring the SaaS platform felt like a natural extension of the updated visual identity.
Design System Implementation: Built a scalable library of high-performance templates (case studies, white papers, and eBooks) that standardized the new brand for global sales and marketing teams.
Agile Project Management: Executed agency-level output within a lean two-person team, meeting a critical four-month rollout deadline while supporting the design needs of Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Graphic Designer
Full-Time
Hybrid
Focus
Owned visual execution for end-to-end B2B SaaS marketing campaigns. Directed high-conversion digital ecosystems, from top-of-funnel advertising to mid-funnel lead generation and sales enablement assets.
Impact & Key Achievements
Full-Funnel Campaign Design: Architected the visual identity for integrated campaigns, developing cohesive sets of digital ads (display and social), event landing pages, and webinar registration pages that drove consistent brand messaging.
High-Stakes Presentation Design: Engineered comprehensive webinar and event decks, translating complex technical data into professional, engaging visual stories.
Conversion Optimization: Leveraged A/B testing on landing pages, display ads and social creative to refine performance, improving click-through rates and acquisition metrics.
Scalable Asset Production: Produced high volumes of B2B materials—including white papers, eBooks, and case studies—while maintaining pixel-perfect brand standards.
Cross-Functional Execution: Collaborated with marketing leads and copywriters to build functional design systems supporting global event and webinar calendars.
Jun 2021 - Apr 22
Success Magazine
Associate Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.
Shannon Shrum
Senior Brand Designer | Senior Graphic Designer
Professional Profile
Senior Graphic Designer with 13+ years of experience specializing in B2B SaaS and national media. Expert in architecting scalable design systems, leading high-velocity rebrands, and executing full-funnel integrated campaigns. Proven track record of bridging the gap between high-level brand strategy and meticulous execution within fast-paced, global enterprise environments.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Marketing Designer
Full-Time
Remote
Focus
Partnered with the Creative Director to execute a comprehensive global rebrand while maintaining 100% of daily design operations. Managed the transition from legacy branding to a new visual identity across all enterprise departments within a fixed four-month timeline.
Impact & Key Achievements
Strategic Brand Transition: Spearheaded the “Parallel Workflow” strategy, maintaining all marketing and sales output using legacy branding to allow the Creative Director to focus on the development of the new brand guidelines.
Co-Developed New Identity Assets: Collaborated on the final phase of the rebrand to build out the new website, comprehensive sales decks, and marketing templates, ensuring a cohesive launch across the organization.
SaaS UX Alignment: Partnered with the product team to translate the new brand system into the software interface, ensuring the SaaS platform felt like a natural extension of the updated visual identity.
Design System Implementation: Built a scalable library of high-performance templates (case studies, white papers, and eBooks) that standardized the new brand for global sales and marketing teams.
Agile Project Management: Executed agency-level output within a lean two-person team, meeting a critical four-month rollout deadline while supporting the design needs of Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Graphic Designer
Full-Time
Hybrid
Focus
Owned visual execution for end-to-end B2B SaaS marketing campaigns. Directed high-conversion digital ecosystems, from top-of-funnel advertising to mid-funnel lead generation and sales enablement assets.
Impact & Key Achievements
Full-Funnel Campaign Design: Architected the visual identity for integrated campaigns, developing cohesive sets of digital ads (display and social), event landing pages, and webinar registration pages that drove consistent brand messaging.
High-Stakes Presentation Design: Engineered comprehensive webinar and event decks, translating complex technical data into professional, engaging visual stories.
Conversion Optimization: Leveraged A/B testing on landing pages, display ads and social creative to refine performance, improving click-through rates and acquisition metrics.
Scalable Asset Production: Produced high volumes of B2B materials—including white papers, eBooks, and case studies—while maintaining pixel-perfect brand standards.
Cross-Functional Execution: Collaborated with marketing leads and copywriters to build functional design systems supporting global event and webinar calendars.
Jun 2021 - Apr 22
Success Magazine
Associate Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.
Shannon Shrum
Senior Brand Designer
Senior Graphic Designer
Professional Profile
Senior Graphic Designer with 13+ years of experience specializing in B2B SaaS and national media. Expert in architecting scalable design systems, leading high-velocity rebrands, and executing full-funnel integrated campaigns. Proven track record of bridging the gap between high-level brand strategy and meticulous execution within fast-paced, global enterprise environments.
Education
2012-2014
University of Arkansas
BA
Spanish - Education
2007-2009
Arkansas State University
AA
Business Administration
Certifications
UX Design
Coursera
UX Design
Skills
Marketing Design
UI/UX Design
Web Design
Brand System Design
Creative Team Management
Production Design
Commercial Screen Printing
Publication Design
Printable Version
Experience
Nov 2025 - Apr 2026
Limble
Marketing Designer
Full-Time
Remote
Focus
Partnered with the Creative Director to execute a comprehensive global rebrand while maintaining 100% of daily design operations. Managed the transition from legacy branding to a new visual identity across all enterprise departments within a fixed four-month timeline.
Impact & Key Achievements
Strategic Brand Transition: Spearheaded the “Parallel Workflow” strategy, maintaining all marketing and sales output using legacy branding to allow the Creative Director to focus on the development of the new brand guidelines.
Co-Developed New Identity Assets: Collaborated on the final phase of the rebrand to build out the new website, comprehensive sales decks, and marketing templates, ensuring a cohesive launch across the organization.
SaaS UX Alignment: Partnered with the product team to translate the new brand system into the software interface, ensuring the SaaS platform felt like a natural extension of the updated visual identity.
Design System Implementation: Built a scalable library of high-performance templates (case studies, white papers, and eBooks) that standardized the new brand for global sales and marketing teams.
Agile Project Management: Executed agency-level output within a lean two-person team, meeting a critical four-month rollout deadline while supporting the design needs of Marketing, Sales, and HR.
Jun 2021 - Mar 23
onPhase
Graphic Designer
Full-Time
Hybrid
Focus
Owned visual execution for end-to-end B2B SaaS marketing campaigns. Directed high-conversion digital ecosystems, from top-of-funnel advertising to mid-funnel lead generation and sales enablement assets.
Impact & Key Achievements
Full-Funnel Campaign Design: Architected the visual identity for integrated campaigns, developing cohesive sets of digital ads (display and social), event landing pages, and webinar registration pages that drove consistent brand messaging.
High-Stakes Presentation Design: Engineered comprehensive webinar and event decks, translating complex technical data into professional, engaging visual stories.
Conversion Optimization: Leveraged A/B testing on landing pages, display ads and social creative to refine performance, improving click-through rates and acquisition metrics.
Scalable Asset Production: Produced high volumes of B2B materials—including white papers, eBooks, and case studies—while maintaining pixel-perfect brand standards.
Cross-Functional Execution: Collaborated with marketing leads and copywriters to build functional design systems supporting global event and webinar calendars.
Jun 2021 - Apr 22
Success Magazine
Associate Graphic Designer
Contract - Freelance
Remote
Focus
Served as a dedicated creative partner for a national legacy media brand, managing editorial design and digital campaigns for a monthly audience of 1.2M+ readers.
Impact & Key Achievements
Editorial Ecosystem Design: Developed sophisticated layouts and digital assets for monthly features, ensuring a premium aesthetic across web, social, and episodic content.
Integrated Campaign Management: Designed full-suite promotional materials for international events and awards, maintaining brand cohesion across digital and physical touchpoints.
Multi-Platform Brand Expansion: Led visual identity for podcasts and episodic video series, creating unique brand sub-systems that drove listener engagement and platform growth.
High-Volume Digital Production: Executed a consistent stream of social graphics, web banners, and marketing collateral under strict daily publication deadlines.